Tag Archives: raptors

The Toronto Raptors are the most valuable franchise in Canada. Think about that for a second. Sportsbet compiled data from Forbes and Transfermarkt and found the Raptors to be worth $2.2 billion, a growth of 400% in 2012. We the North indeed In 2011, the Raptors set up relaunching their brand to the world and Canada and identifiedContinue reading “The multi-billion dollar marketing campaign”