Category Archives: Sports

Amazon’s Audience-Based Creative is about to change the marketing landscape

Amazon is revolutionising the Black Friday retail experience with an integration of e-commerce and entertainment called the Amazon Black Friday Game. By using television ad slots during a football game, Amazon allows viewers to directly purchase advertised products such as Bose’s sound systems, without leaving their screens. This illustrates a novel retail approach that prioritises consumer engagement and reflects a potential evolution of future retail practice.

Lessons from McDaniel’s Journey: A Monday Motivation Special

Happy Monday! While watching Sunday night’s Dolphins game, I was captivated by the inspirational story of their head coach, McDaniel. His tale is brimming with takeaways for all professionals, regardless of their field. 🔹 Being Opportunistic: Life has a way of presenting opportunities when you least expect them. A seemingly unfortunate event led McDaniel toContinue reading “Lessons from McDaniel’s Journey: A Monday Motivation Special”

Two Shorthanded goals on the same penalty?!? What are the odds?

Good morning to all leaders, decision-makers, and #hockey aficionados! This week’s National Hockey League (NHL) game showcased not just skill, but also the importance of quality over quantity—a principle every leader should be familiar with. The Minnesota Wild’s achievement against the Canadiens was an outlier, and it got me thinking about business metrics. 📊 DataContinue reading “Two Shorthanded goals on the same penalty?!? What are the odds?”

National Football League Economics

The National Football League (NFL) is a formidable economic entity, owing to its impressive sponsorship deals and TV broadcasting rights. The Green Bay Packers’ public trading status reveals an operating profit of $68.6 million from a record revenue of $610.3 million in 2022. Each team’s national revenue is pegged at $375 million, largely from broadcast rights, sponsorships, and partnerships. Before ticket sales, an NFL team starts with a $150 million surplus. However, expenses like salaries, rent, marketing offset this. NFL teams, except Jacksonville Jaguars, don’t receive compensation for home games in the International series.

MLS, Apple TV and streaming sports

It’s been a busy week for sports business news – Lebron’s a billionaire and LIV Golf launched but the biggest news may have come from Major League Soccer. The league announced a 10 year, $2.5 billion streaming deal with Apple, the first professional sports league to sign such an agreement with a streaming platform. As part ofContinue reading “MLS, Apple TV and streaming sports”

Want to 10x a multi-million dollar investment? Hire well!

How important is finding and retaining the right team member? Steve Jobs said “Hiring best is your most important task” and it’s a lesson the Golden State Warriors exemplify and they have reaped the rewards because of it. In 2010 – a group led by Peter Guber and Joe Lacob purchased the Warriors for $450Continue reading “Want to 10x a multi-million dollar investment? Hire well!”

Formula 1 and the North American Market

Did you watch the Formula 1 race last weekend? It’s not a question that was asked around many North American water coolers before the pandemic. However, the popularity of Formula 1 on this continent has grown tremendously over the last couple years…which is great for business. In looking at ways to expand their business – LibertyContinue reading “Formula 1 and the North American Market”

Hiring Lessons from the NFL Draft

Move over Amazon Job Fair, the NFL Draft is the most watched and analyzed hiring event in North America. Analysts spend a year speaking with hundreds of stakeholders for the ability to podcast, write articles and build mock drafts to be consumed by fans of the NFL. But at the end of the day, the NFLContinue reading “Hiring Lessons from the NFL Draft”