✔️The skills the candidate needs – what does a successful candidate need to know and be able to do?
✔️The impact the candidate will have – what results will the successful candidate’s work have on the company, the public, or the world?
✔️What success looks like in the first 6+ months – If hired, what is expected from an individual as results?
✔️The company values and raison d’être – Why would a candidate want to work for your company?
Be sure to pitch your company, the project the successful candidate will be completing, and the role itself in your job description. Help potential candidates picture themselves working and thriving in this role.