The actor with a net worth of $150 million replied to a tweet about his interest in buying the Sens, talked about it on Jimmy Fallon and then showed up to the game last night.
With the team sale expected to push towards the $1 billion mark with multiple parties interested, Ryan Reynolds has positioned himself to be part of a bid or create his own.
The league usually doesn’t like this kind of positioning but they have noticed his work with Wrexham and the legitimacy he brought to the soccer team (along with the additional revenues from sponsorship and reality tv). This very public courting has led to free exposure for the Senators and an elevation of their brand.
What’s Ryan up to? Well, he’s elevating his brand while making it quite appealing for the winning party to sell him a very small ownership stake and use his stardom to elevate the Sens
Dan Julien's Musings 